Holland America Oceanline Rotterdam Poster
Holland America was founded in 1873 as the Netherlands-America Steamship Company (NASM), a shipping and passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line. Within 25 years, Holland America owned a fleet of six cargo and passenger ships, and provided shipping and passenger services between Holland and the Dutch East Indies via the newly constructed Suez Canal. The line was a principal carrier of immigrants from Europe to the United States until well after the turn of the century, carrying 850,000 to new lives in the New World.