Trains
by Hernando Villa
1933 Santa Fe Chicago Worlds Fair
Strong man holding up city above his head.In addition to advertising rail destinations-chiefly in the Southwest-the Santa Fe took opportunistic advantage of events along its routes where Americans were likely to be heading. Notable among these were the 1932 Olympics in Los Angeles and the following year, the World's Fair in Chicago-with Villa as poster designer for both. Here, his triumphant representation of Progress holds up a miniaturized Chicago skyline, with the city winking, star-like, on a globe behind.