by Leonetto Cappiello
Parapluie-Revelby Leonetto Cappiello SKU: (0000-2930)


-- Print Options --
9x12 $17.99
18x24 $49.99
24x36 $79.99
32x44 $139.99
44x60 $219.99
-- Canvas Options --
9x12 $52.50
18x24 $105.00
24x36 $150.00
32x44 $199.88
44x60 $299.52
Artist: Leonetto Cappiello

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For the Revel company of Lyon, Cappiello produced one of his most masterful works, a design at once simple and effective that immediately focuses attention on the product: the umbrellas, braving the storm like black ship's sails. (Today's ad terminology ""product as hero"" was never more apt.) All the elements of fine poster design are here: bold shapes strong contrasts (the background is a surprising sunny yellow), tight yet lively composition, unusual perspective--and no more detail than necessary. Who needs faces? The wind-blown coats describe the weather eloquently. One of Cappiello's most popular designs, it went through several variants over the span of its graphic lifetime; the version we see here, however, comes from its initial 1922 run.

SKU: (0000-2930)

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