Art Exhibitsby Tadanori Yokoo
Tadanori Yokoo/A Climax at the Age of 29
Bright collage of baby, hand and hanged man with rays of rising sun dominating the whole.On the occasion of a promotion by Tokyo's Matsuya department Store titled Persona Exhibit, 16 artists had been asked to submit works with themselves as subjects. One of them was Yokoo, who in a brief few years had become one of the most exciting exponents of Western style pop art in Japan - tempered, of course, with his own sensitivity and vivid flight of fantasy. Not having anything that would meet the store's criteria, he created this self-mocking silk-screen design, with the text in English. There is an insider's clue in the pattern of the rising sun's red rays on blue background: it became, in postwar Japan, the trademark of Asahi Breweries, and when Yokoo was a member of the Nippon Design Center in 1963, he worked for that account.