Fashionby Thor Bogelund
Man and woman sitting and reading a book.While it is a magazine that is being advertised here, Bogelund leads our eye unhesitatingly to the young lady's hat-and-scarf combo, very nearly the only splash of color. It does nothing - except tell us at a glance that the magazine we're concerned with is read by people of style and flair. In that case, we guess we'd better buy one right away. Sales Motivation 101, courtesy of Mr. Bogelund. The magazine was published between 1916 and 1920, and contained reviews, short stories, essays and travel anecdotes. It's long gone, but the poster is still here, fresh as the day it was designed.