Alcohol

A scant three years after the comfy bonhomie of the previous advertisement, Mauzan abandons representative realism like a hot potato in favor of a more formalistic, futurist approach. The product may be identical, but the approach couldn't be less connected. This time, a tricolor trio-one appearing to be making a gesture of universal disdain-chases away an equally stylized grim reaper with a rampaging bottle of Fernet-Branca. Whether or not the product could truly prolong the life of the tippler is most likely a claim best left to personal research.

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