Shoesby Alexander Rodchenko
Resinotrest Russian Shoes
Little rain, big rain, dont try so hard/ Im not leaving without my galoshes./ With the help of Rubber Trust/ the earth is dry wherever I goWhen World War I erupted, Rodchenko left his studies in applied arts and established himself as a free-lance artist among the avant-garde of Moscow. By 1920 he was in the forefront of the Constructionist movement. In 1923 he entered into a wide-ranging artistic partnership with Mayakovksy, the multi-talented artist, poet and playwright who is most closely associated with the creation of the Rosta windows. Under the name Mayakovsky-Rodchenko Advertising Designers, the pair produced about 50 posters. 100 or so signs, commercial notices, package designs and illustrations for magazines and newspapers. One of their clients was Resinotrest (Rubber Trust), the nationalized rubber industry. In this poster for the organizations galoshes, the whimsical design is matched by charming text: Little Rain, Big Rain, don't try so hard/ Im not leaving without my galoshes./ With the help of Rubber Trust/ the earth is dry wherever I go. At the very bottom are those two words dear to the hearts of all manufacturers: Sold Everywhere. Although Bojko credits this unsigned work to Mayakovsky alone, it is generally accepted that in the partnership, Mayakovsky was responsible only for writing the text while Rodchenko handled the graphics. Alain Weill also shows two other Resinotrest posters which he credits to both Rodchenko and Mayakovksy. One, a 1923 predecessor to this image, uses the same rain and upturned galosh to urge European exporting. The other is a droll image of a baby clown, mouth full of pacifiers, proclaiming There never were not will ever be better nipples, and I am ready to suck them until I am old and gray.