Motorcyclesby Francois-Louis Scmied
Simple and elegant poster heralding the early Genevese motorcycles, with a driver gazing to the horizon, perhaps anticipating his journey ahead.One of the first posters created for the celebrated Genevese make of motorcycles. Quite simply, a beautiful poster, romantic to a fault, breathtaking to the extreme and noble beyond compare, the sort of epic cinematic scope one might associate with Gone With The Wind, but not with a motorbike firm regardless of the quality of the product. Switzerland had some twenty motorcycle manufacturing companies, starting in 1899, the year in which Motosacoche was founded. Henri and Armand Dufaux started out producing small engine for bicycles, but devoted themselves almost immediately to the production of motorcycles and engines of 250cc to 1000cc, under the MAG trademark. In the early part of the century, horsepower was related to engine size, usually for tax reasons. To the 350cc V twin engine on this motorcycle was credited with 3 hp. Such was the racing success of this motorcycle, however, that the power output can safely be put at between 10 and 12 horsepower, an astonishing figure for that time.