Motorcycles
by Roger Cartier
Motoconfort
This catchy, grandiose ad shows Hutchinson motorcycle tires to be of mythical quality.Unleash our inner centaur with Hutchinson tires. Though at first glance this scene of mythological release appears to be for a brand of bike whose name would seem to hint at the comfort their ride provides, the lack of detail given to the motorcycle itself indicated otherwise, therefore placing attention firmly on the tires that make you feel as if they aren't even touching the road. A design of legendary proportions by Cartier, an artist primarily known for his work for the film industry.