Menby Robert Hardmeyer
1905 Rooster struts his stuff.This phenomenally surreal image for a Zurich laundry service trots out a rooster who has decided to paint the town red, and wanting something a little special to impress the chicks, has borrowed a freshly-laundered, gleaming tuxedo shirt and marching walking stick from the farmhouse in order to really strut his stuff. A unique vision certainly worth crowing about. Hardmeyer, a Swiss painter, illustrator and poster artist, looked at his poster work, most notably for the Zurich wine merchant J. Diener, merely as a way to make a living. Though he viewed his graphic career as a way to support his preferred passion of illustrating Clarner schoolbooks and childrens books, of which he even wrote a few, his select body of work sets him apart as one of the pioneers of the art of the poster.