Switzerlandby Alex W. Diggelmann
Swiss doorman in red uniform.The image of the uniformed doorman, viewed from above, so we are not distracted by the particulars of his face, tells us all we need to know about this Zurich hotel: unobtrusive service. Although Diggelmans specialty was sports posters, he also provided fine designs for a variety of services and products (such as PKZ). He always manages to find just the right, sometimes forceful, central image to convey the message. Rare.