Muchaby Alphonse Mucha
Mucha Nouveau Flirt Biscuits
Flirtatious 1899 couple in the garden for Biscuits Lefevre-Utile.This is a copy of the original printing of a point-of-purchase display in 1899; after the 1900 World's Fair in Paris, the poster was reprinted with an added line of text, referring to a prize won by the product on that occasion. To bring home the name of the product, Mucha created a discreet flirtation which embodies the 19th century ideal of a romantic encounter: the girl demure and coy, the gentleman, persuasive, the setting a fragrant garden. But he didn't forget the sponsor: The wrought-iron gate carries the name, and the girl's dress features a print pattern of the letters L-U, a subtle decorative reminder.