Dogsby Auguste Roubille
Spratt's Dog Food Ltd.
Elegant poster of a woman dispensing Spratt's pet food to her clamoring, heartwarming dogs.Spratt's was a major British pet food producer with branches in several countries (their U.S. factory was located in Newark, NJ). Here, the French branch advertises with a poster stressing dog food. Roubille uses a restrained yet warm style to show a happy mistress dispensing Spratt's treats to her clamoring canines. The designer abandons the broad caricature style for which he is best known to give us a very charming and appealing poster, reminiscent in character of Steinlen's classic Clinique Cheron.